The Magic Of Magento And It's Presence
The activities pertaining to business and eCommerce have become varied. The corporate world is all about professionals and the business sector is about profitability. Both join hands and make the segment extremely busy with extra ordinary features of promotion and digital marketing. Internet has made lives simpler as well as complex in various ways but the world has embraced the tools of Internet with open arms.
Today promotion of goods and services have become approachable to the right person at the right time due to the online growth of business opportunities. Thus the importance of web presence cannot be overlooked. As more and more people are getting hooked online for varied reasons, the reason for website development has become extremely obvious.
Originated in California, USA Magento is an eCommerce software developed by Varien Inc. It is an open source free platform written in PHP language. As per recent surveys, Magento occupies around 23% market share in eCommerce podium across the globe. The software was developed to serve the following purposes,
- The facilitation of user management and further ways to accelerate the process.
- To provide smooth navigation through the website.
- It aids in the generation of revenue as these sites are mostly online shopping based.
- Conversion of rates
- The tools used for designing helps in attaining faster productivity
- Faster navigation depending upon the server of course.
- It was designed for over all betterment of codes.
The database applicable in Magento is MySQL. This is only an introduction about this hugely successful platform provided to online shopping cart. There is much more to it. The benefits of the system are vast and hence this attributes for its popularity among the business developers.
An overview about the features attached with Magento,
- It is a powerful online marketing tool which allows the online merchant to build websites with their services. It gives them the power to control the looks and the functionality of the site.
- The simple programming offered by Magento gives the facility of creating simple online stores and eventually graduating to bigger ones which will require complex configurations. This is when a technically sound developer is required. Hence simple and complex- both are functional by means of standards allowed by each.
- Speed is the essence in eCommerce networking. It absolutely takes no time for the visitor to move on to alternatives of the server is down. So design and make available in such a way that the visitor is impressed by its robust features.
- The easy installation of Magento is one of its most popular feature which has earned much credibility for itself among users.
- Flexibility provided by the platform is good for vendors who require regular changing of content and layouts. Change is important in eCommerce to be in the business always. The outdated site goes down in the ratings and hence disappear from SEO channels. This is a great fear among people laying emphasis on web presence.
- Easy payment gateways provided by Magento facilitates business options and increases criss boundary transactions too.
- The platform provides cost effective results which are optimized when actual business activities start.
- The Magento community is very large as it is a popular open source software and features have made it a fast growing digital marketing tool of the recent times.
Success stories of various commercial giants in the market use Magento for their designing purposes and are extremely satisfied with the overwhelming results. Being a platform of flexible sorts, the software has proved to be a top class provider of eCommerce marketing. The global market economy has witnessed the highs of using the system wherein a company selling e tickets on one hand and gadgets on the other. Such is the variety handled by the platform. Courtesy is the tag of simplicity attached with the initial stages of use with Magento. This allows anybody to start with the system but getting stuck in between is a possibility when configurations become complex and technicalities set in which requires expertise.
SoluTree Tech Labs Private Limited, a Digital Marketing Agency which is a leading provider of eCommerce marketing tools. The company has been initiated by a team of skilled IITians. It has been furnishing and shaping the development programs of various clients to achieve high standards of customer satisfaction. Some of the services catered by the company are listed below,
- Digital marketing is a fast paced formula being highly used by companies to yield profit oriented results. The client of today have realized the necessity of online presence and hence looks for avenues which can assist the development in the purposeful direction. SoluTree team is very focused in assisting them to meet this end with immense success.
- Mobile application development has captured the attention of the customer industry by storm. Smart phones have become the gadget which is no more a luxury but an essential item in everyone's hands. Hence the need for apps has been intensified.
- Start up assistance to entrepreneurs to help them begin with marketing strategies in the favorable direction.
- Content digitizations in the websites is a must to keep the Internet visitors hooked to the site.
- To creat SEO friendly blogs and content is another major contribution made by the professional team of the company.
Believing in their strengths and overpowering the weaknesses of the client companies, they have provided web designing solutions par excellence. Their effortless commitment towards the projects have brought credibility to the company in the market. This has lead to the growth of trust factor in among their clients.