- Lee Oden, Top Rank Marketing.
Regardless of what path of marketing strategies you follow, content is the essence of each tactics. Content marketing in an online marketing tool aimed at selling valuable, relevant and syndicated content with the goal of driving traffic to your website. By developing informative content for your marketing platforms, you can add value to your online reputation thus increase the chances of satisfying more customers.
Lets understand the basic essential blocks for building an effective content marketing plan.
◉ KNOW YOUR PURPOSE
Before you start planning for your content marketing strategy, you first need to understand the purpose of creating the content. How will this content promote your business and satisfy your customers' needs?
◉ KNOW YOUR TARGET AUDIENCE
Conduct a research on your target audience to find out their needs and wants. This is the most crucial step, as each of your messages will be directed to your target audience so it should contain relevant and accurate data, which your target audience looks for.
◉ KNOW YOUR KEY MESSAGES
After clarifying your purpose, try to craft key messages in all possible patterns, which you want to convey to your audience. Use pictures and animations in your content to make it look more visually striking. Make sure that a purpose is incorporated in each of your message.
"Make the prospect a more informed buyer with content"-Robert Simon, Four Seasons Hotel
◉ KNOW YOUR DELIEVERY CHANNEL
In this step, you need to decide the channels of delivery where the content will be published. Better to opt for an integrated-channel instead of focusing on just one, which will help your content reach to the widest audience possible. The most popular channels for promotion are Facebook, Twitter, Google+, LinkedIn, etc.
◉ KNOW YOUR PROMOTION CAMPAIGN
Herein all your content marketing tactics will be combined into a single marketing campaign.
It's the time to launch your campaign and get the traffic rushing into your business.
As it is an ongoing process so you need to update your content on a regular basis to keep it alive and fresh.
How can content marketing help you get more customers?
◉ IT ATTRACTS THE POTENTIAL TRAFFIC
By producing a relevant content, you can encourage your potential customers to click through your site. A well-written call to action placed in your content can convert the clicks into direct conversions, resulting in more revenue.
◉ IT BUILDS ONLINE REPUTATION
If you are providing the content your audience is looking for, it will increase the customer's credibility in your business and helps you gain a competitive edge against your competitors.
◉ EDUCATE CUSTOMERS
Even if your audience is not taking an immediate action after viewing your quality content, it will at least educate them about the products and services you offer.
◉ ENHANCE SEARCH ENGINE VISIBILITY
If you have placed some specific and relevant keywords in your quality content, you can gain high chances of being ranked for more search queries thus optimizing your search engine.
In today's age of social media, what all businesses need for effective results and more traffic is a steady stream of high quality content. The sooner you start investing in your content marketing strategy, the faster you will see the better results in increased traffic and higher conversion rates.
" The future of content marketing is in your hands"-David Hahn, LinkedIn.