“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs, Apple
Unless your business hasn’t cultivated good relations and keep a loyal base with both existing and current customers, you won’t be able to survive for long. Creating and nurturing strong customer relations are the most essential part while determining the ongoing success and survival of your business.
“Sales is all about creating a meaningful relationship that can be the foundation of a lasting business relationship.” – Ralf VonSosen
Now most of the people wonder, what exactly are customer relations?
Customer relations refer to the way a business interacts with their customers and cement a strong relationship with them.
Nurturing good customer relationships is not an easy task but if done approaching right and smart tactics, it can help your company gain a competitive edge in the market. Companies use multiple platforms including both offline and online to stay in touch with their clients.
Let’s look into some ways of maintaining relations with your customers-
- Exposing your brand on social media to a wealth of audience isn’t enough and won’t reap any bright results unless you are not connecting with the customers by answering to their queries on an instant basis. Let your customers interact with your business through feedback sessions or issues related surveys. Surveys, polls and feedback forms will provide a voice to your customer and increase their engagement with your brand.
- Don’t make it a one shot deal but keep reminding your customers about your brand by sending holiday cards or birthday discounts or monthly mails. Powerful relationships won’t happen by one-time meeting rather demands for regular reminders.
- No matter whether you are generating conversions or not through email newsletters but you are definitely reaching out to a large audience and making them informed of your brand. Email marketing falls in the group of direct marketing so you can grab the complete attention of your potential and existing customers and interact with them on a personal level to nurture long trusted relationships. It is a cost-effective way to make your brand stay on the top of customers’ minds and build their confidence in your brand.
- In today’s market place, effect of social media is spreading like a fire and majority of people are hopping on it to access any kind of information so increasing your online customer base by interacting with them on a multiple social media platforms could turn out a great idea. Set up a Facebook page or create an Instagram account and invite as many prospects as possible. Encourage them to take part in online forums and provide their suggestions for new products or services.
- Long-term relationships can only be built on transparency and trust. If you are not fair in your business dealings, you may end up losing majority of your audience. Even if you have committed a mistake and unknowingly charged extra for your product or sold a defective product, instead of hiding your fault, try to make up for it by offering a voucher or a new product so that your customers don’t resort to dissatisfaction. If you don’t act in your customer’s best interests, lie to hide your flaws and make heaps of mistakes, your customer will choose to abandon your business relationship thus leaving a negative mark on your brand.
“Your most unhappy customers are your greatest source of learning.” -Bill Gates, Microsoft
Treat every customer with respect, no matter how large or small purchase they made. Your happy and fully satisfied customers can bring in new clients and provide an overall boon to your business.
“It is not the employer who pays the wages. Employers only handle the money… It is the customer who pays the wages.”– Henry Ford, Ford Motor Company